Our Founders

Jonathan Shapiro

Co-founder & CEO

Jonathan Shapiro is a seasoned entrepreneur, innovator, and creative force with a diverse career spanning multiple industries. As rapper and producer Jon Saint, he made waves in the music world, shaping his early creative identity. He later transitioned into fashion, becoming a key figure in the industry. As the owner of Beautiful Girl Stores, Jon launched famous clothing lines such as Ed Hardy, Solow, and Paul Frank, driving their popularity and success.

Jonathan’s entrepreneurial spirit led him to found and serve as CEO of the iconic fast-fashion boutique chain, Mixology Clothing Company. At Mixology, he created and launched a portfolio of successful fashion brands, including Gab & Kate, Decker, Brooklyn Karma, Sunday Stevens, and many more, solidifying his reputation as a trendsetter and industry leader.

His personal journey, marked by resilience and determination, eventually inspired him to shift his focus to mental health and wellness. Drawing from his experiences, Jonathan co-founded Mindset Wellness, a company dedicated to empowering individuals to take control of their mindset and well-being through innovative, plant-based solutions.

A true disruptor for good, Jonathan’s passion for creativity and empowerment continues to inspire those around him. Through Mindset Wellness, he champions the transformative power of choice, helping others overcome challenges and embrace a positive outlook on life.

Rene Decker Shapiro

Co-founder & COO

Rene Decker Shapiro is a dynamic entrepreneur and creative visionary who has left her mark across the fashion and wellness industries. As co-founder of Beautiful Girl Stores, Rene worked alongside her husband Jonathan, where she played an integral role in launching iconic clothing lines. She later co-founded, managed, and designed for the Mixology Clothing Company, helping to build its success with her stylistic edge and unmatched attention to detail.

Rene’s passion for creativity and innovation extends into her role at Mindset Wellness, where she is the driving force behind the brand ethos.

With her entrepreneurial spirit and commitment to excellence, Rene continues to shape Mindset Wellness as a leader in the wellness space.

Isaac Boots

Co-founder & CMO

Isaac Boots is an undeniable icon and a transformative force in fitness, philanthropy, and wellness. Dubbed the “breakout fitness star” by The New York Times, Isaac has taken the world by storm with his unparalleled energy, talent, and vision.

A celebrated choreographer, Broadway dancer, and philanthropist, Isaac has worked with some of the biggest names in entertainment, including Gwyneth Paltrow, Jessica Chastain, Kelly Ripa, Vanessa Hudgens, Lisa Rinna, Ariana Grande, Priyanka Chopra, Brooke Shields, and Lucy Liu, to name just a few.

As the creator of TORCHD, the globally renowned workout sensation, Isaac has inspired a movement that blends fitness, empowerment, and community. His commitment to giving back shines through his philanthropic work, raising millions of dollars for charities worldwide.

Now, as Co-founder and Chief Mindset Officer (CMO) of Mindset Wellness, Isaac brings his passion for transformation to the forefront, empowering individuals to take control of how they feel. His vision and influence make him an integral part of shaping Mindset Wellness into a leading name in the wellness space.

With Isaac Boots, everything is elevated—his presence at Mindset Wellness is nothing short of extraordinary.