About My Journey: My entrepreneurial journey has been a diverse and fascinating one. It began on the stages of CBGBs as a rapper, later transitioning to break out success with the iconic clothing brand Ed Hardy. Following that, I ventured into founding the first fashion chain, Mixology Clothing Company – the magic was the brands inside all of which I created. Each chapter of this journey has been a stepping stone, leading to the creation of Mindset Wellness.
Mindset Wellness – Choose Your Mindset: Mindset Wellness is more than just a wellness brand; it’s a philosophy dedicated to providing individuals with the freedom to choose how they want to feel. In a world where choices are sparse, Mindset stands out by empowering people to make choices that align with their well-being.
Our Commitment to Non-Intoxicating Wellness: We’ve successfully brought complex and stigmatized issues into the limelight, catering to a discerning audience eager for non-intoxicating wellness remedies. Mindset Wellness has become a trusted name in New York, offering products that resonate with those seeking holistic well-being without compromising on quality or effectiveness.
Exciting Launch with Isaac Boots: One of our most thrilling launches has been the unstoppable partnership with fitness icon Isaac Boots for our Torchd line of energy products. This collaboration has gained immense popularity, endorsed by influential figures like Lisa Rinna and Kelly Ripa. Our products are now featured at exclusive resorts such as Surf Lodge in Montauk and the Maybourne Hotel in Beverly Hills.
The Catalyst: The inception of Mindset was deeply personal. Struggling with anxiety and depression, I sought alternatives to prescriptions that left me feeling numb. The game-changer was CBD, and I felt compelled to share this wellness revelation with the world.
In essence, Mindset Wellness is a culmination of my entrepreneurial journey, a brand that champions the power of choice in well-being. It’s not just a product; it’s an invitation for individuals to take control of their feelings and choose their mindset. The journey continues, and I’m excited to see where our choices will lead us next.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I’d say that the road has been anything but smooth, but every bump has been a valuable learning experience.
When we started Mindset Wellness, we faced the typical challenges of a new business: building brand awareness, securing funding, and navigating the complex regulations surrounding CBD products. It wasn’t easy to convince people of the benefits of CBD and break down the stigma associated with it. Educating consumers while adhering to strict guidelines required a delicate balance.
Another significant struggle was the personal challenge of balancing the demands of a growing business with maintaining my own well-being. Managing anxiety and depression was a catalyst for creating Mindset Wellness, but it also meant constantly reminding myself to practice what I preached and prioritize self-care amidst the hustle.
Additionally, sourcing high-quality ingredients and ensuring our products met the highest standards was a relentless pursuit. We were committed to offering only the best to our customers, which sometimes meant facing delays and higher costs to maintain our quality promise.
Despite these challenges, each obstacle reinforced our mission and strengthened our resolve. The journey has been tough, but it’s also been incredibly rewarding. Seeing our products make a real difference in people’s lives makes every struggle worth it. The road ahead will undoubtedly have more bumps, but we’re better prepared to navigate them, thanks to the lessons we’ve learned along the way.
Thanks – so what else should our readers know about Mindset Wellness?
Mindset Wellness is a wellness brand dedicated to empowering individuals to take control of their well-being. Our philosophy centers around the idea that everyone should have the freedom to choose how they feel. We specialize in creating high-quality, non-intoxicating CBD products designed to support mental and physical health.
What We Do: At Mindset Wellness, we craft a range of plant-powered products tailored to meet specific wellness needs. From our Mindset Vegan Gummies, which help with focus, calm, happiness, energy, rest and recovery, to our latest Recharge Muscle Recovery Roll-On, each product is meticulously formulated to enhance well-being.
Our Specialization and Reputation: We are known for our commitment to non-intoxicating wellness solutions. Our products are vegan, organic, and crafted with full-spectrum plant-based cannabinoids. We bring complex wellness issues into the open, offering effective and natural alternatives.
What Sets Us Apart: What sets us apart is our holistic approach to wellness and our dedication to quality and transparency. We partner with experts whose endorsement of our Torchd line of energy products has garnered significant attention. Our products are featured at prestigious venues such as Surf Lodge in Montauk and the Maybourne Hotel in Beverly Hills.
Proud Brand Achievements: We are most proud of how our brand resonates with our customers and the community we’ve built. Our partnerships with notable figures and our presence in exclusive locations reflect the trust and popularity of our products.
What We Want You to Know: We want our readers to know that Mindset Wellness is here to support your journey to better health. Our offerings are designed to provide effective, natural relief and enhance your daily life. Whether you’re looking to boost focus, reduce stress, or recover from physical exertion, our products offer a tailored solution for your wellness needs.
Are there any books, apps, podcasts or blogs that help you do your best?
Absolutely, here are some additional resources that have significantly influenced both my personal and professional life:
Podcasts:
1. “Let’s Talk Off Camera with Kelly Ripa” – Kelly Ripa’s podcast dives into candid conversations with a variety of guests, providing both inspiration and practical advice.
2. “Seeing Other People with “Ilana Dunn – This podcast explores the complexities of modern relationships and self-growth, offering insightful discussions that resonate both personally and professionally.
Books:
1. “The Lean Startup” by Eric Ries – This book has been instrumental in shaping how I approach business development and innovation at Mindset Wellness. It emphasizes the importance of testing and iterating quickly.
2. “Atomic Habits” by James Clear – This book is a fantastic resource for understanding how to build good habits and break bad ones. It’s all about making small changes that compound over time.
3. “Sapiens: A Brief History of Humankind” by Yuval Noah Harari – While not a business book per se, “Sapiens” offers a fascinating perspective on human history and behavior, which can be incredibly insightful when thinking about consumer behavior and market trends.
Other Resources:
1. Meditation Apps (e.g., Headspace, Calm) – Regular meditation helps me maintain mental clarity and manage stress. These apps offer guided sessions that are easy to integrate into a busy schedule.
2. MasterClass – Learning from experts across various fields through MasterClass has been both enlightening and enjoyable. It’s a great way to gain new perspectives and skills.
3. Torchd by Isaac Boots – This fitness program, created by Isaac Boots, combines cardio and toning exercises that are not only effective but also incredibly motivating. It’s been a great way to stay physically active and energized.
These resources help me stay inspired, informed, and balanced, enabling me to bring my best to Mindset Wellness and my personal life.