Jonathan, appreciate you joining us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.
One of the most significant risks I’ve taken was leaving Mixology Clothing Company, a business I founded and built to great success, at the height of its prominence. Mixology was thriving, and the decision to step away wasn’t easy. However, it was a deeply personal decision, driven by a calling that I couldn’t ignore: wellness and mental health.
The backstory begins with my personal journey. Despite the outward success of Mixology, I was struggling with anxiety and depression. Traditional prescriptions left me feeling numb and disconnected. I started exploring alternative wellness solutions and discovered the transformative power of CBD. This was a game-changer for me, and I felt a compelling need to share this revelation with others who might be experiencing similar struggles.
Leaving a successful business behind was a monumental leap of faith. There was no guarantee that my new venture, Mindset Wellness, would succeed. But my passion for mental health and wellness was stronger than my fear of the unknown. I believed in the power of choice – the idea that we can choose our mindset and take control of our well-being. This belief became the cornerstone of Mindset Wellness.
The transition wasn’t without challenges. Building a new brand from scratch required a different set of skills and an entirely new business strategy. There were moments of doubt and uncertainty. However, my dedication to helping others find the same relief and empowerment that I had found kept me moving forward.
Fast forward to today, Mindset Wellness has become a trusted name in the wellness industry. We’ve successfully brought complex and often stigmatized issues into the limelight, offering non-intoxicating wellness remedies that resonate with a wide audience. Our products have made a positive impact on many lives, and the decision to follow my heart has been reaffirmed time and time again.
This journey has been incredibly rewarding. The risk I took in leaving Mixology to focus on wellness and mental health was one of the best decisions of my life. It taught me the importance of following your passion, even when it means stepping into the unknown. This moment, which I’ve come to refer to as “choosing your mindset,” has defined both my personal and professional life, and it continues to inspire everything we do at Mindset Wellness.
Jonathan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
For folks who may not have read about me before, let me introduce myself. I’m Jonathan Shapiro, founder and CEO of Mindset Wellness. My journey into the wellness industry has been deeply personal and transformative.
I began my entrepreneurial journey on the stages of CBGBs as a major label hip-hop artist, later finding breakout success with the iconic clothing brand Ed Hardy. Together with my wife Rene, we founded Mixology Clothing Company, a thriving fashion chain where we curated and created our own brands. Despite the outward success of Mixology, I was struggling with anxiety and depression. Traditional prescriptions left me feeling numb and disconnected, so I began exploring alternative wellness solutions and discovered the transformative power of CBD infused products for mood enhancement. This personal revelation inspired me to pivot from fashion to wellness and mental health.
Mindset Wellness is more than just a wellness brand; it’s a philosophy dedicated to providing individuals with the freedom to choose how they want to feel. We offer a range of non-intoxicating wellness products designed to address various aspects of well-being, including Happy, Calm, Recovery, Focus, and Energy formulations. Our products are crafted with high-quality, natural ingredients and are vegan and organic.
We aim to solve problems for our clients by providing effective, natural alternatives to traditional prescriptions. Our products are designed to help manage stress, improve mood, enhance focus, and aid in muscle recovery, among other benefits. What sets us apart is our commitment to empowering people to take control of their well-being and choose their mindset. We bring complex and often stigmatized issues into the limelight, making wellness accessible and approachable.
One of the things I’m most proud of is the positive impact our products have had on our customers’ lives. Hearing stories of how our products have helped people manage their anxiety, improve their sleep, or enhance their focus is incredibly rewarding. It reaffirms the decision I made to leave a successful career in fashion to pursue a path in wellness and mental health.
The main things I want potential clients, followers, and fans to know about Mindset Wellness are:
Personalized Wellness: Our products are designed to cater to individual needs, helping people choose their mindset and improve their well-being in a natural, non-intoxicating way.
Quality and Integrity: We prioritize quality in everything we do, from sourcing the best ingredients to ensuring our products are vegan and organic.
Empowerment and Education: We believe in empowering our customers through education, providing them with the knowledge and tools to make informed choices about their health.
Community and Support: We are committed to building a supportive community where people can share their wellness journeys and find encouragement and inspiration.
At Mindset Wellness, our mission is to help people take control of their feelings and choose their mindset, leading to a happier, healthier life. Our journey is ongoing, and we’re excited to continue growing and evolving alongside our community.
We’d love to hear about how you met your business partner.
Absolutely, I’d be happy to share the story of how I met my business partner, Isaac Boots, and how he became a co-founder of Mindset Wellness.
Isaac Boots and I first crossed paths through mutual friends in the wellness and fitness community. Isaac is an incredibly talented individual, known not only for his philanthropy but also for his dynamic presence. Dubbed the breakout fitness star by the New York Times, Isaac has a long list of credits to his name. He has trained and worked with superstars in TV, film, Broadway, and music, including Gwyneth Paltrow, Jessica Chastain, Kelly Ripa, Vanessa Hudgens, Lisa Rinna, Ariana Grande, Priyanka Chopra, Naomi Watts, Brooke Shields, Lucy Liu, and Faye Dunaway, to name a few. His workout method, Torch’d, which combines high-energy dance moves with sculpting exercises, had already garnered a huge following. His passion for fitness and wellness was evident from the get-go, and we quickly bonded over our shared commitment to promoting holistic well-being.
As we got to know each other, we realized that our visions for wellness were perfectly aligned. Isaac’s Torch’d workouts emphasize not only physical fitness but also mental and emotional well-being. He understood, just as I did, the importance of a balanced, holistic approach to health. This shared understanding formed the foundation of our partnership.
Isaac was deeply impressed by the potential of our Mindset Wellness products, particularly our CBD-based formulations that promote different states of well-being such as calm, focus, and recovery. He saw a unique opportunity to integrate these products into his Torch’d routine, enhancing the overall experience for his followers. This synergy between physical exercise and our wellness products created a powerful combination.
Given Isaac’s influence and deep understanding of wellness, it became clear that his role in Mindset Wellness should be more than just a partnership – he needed to be an integral part of the company’s leadership. His energy, vision, and commitment were invaluable assets that aligned perfectly with our mission. Thus, Isaac Boots officially became a co-founder of Mindset Wellness.
Together, we’ve developed the Torch’d Energy products, including gummies and patches designed to complement Isaac’s high-intensity workouts. These products are crafted to boost energy, enhance performance, and support recovery, providing a comprehensive wellness solution for his followers and our customers. Celebrities like Lisa Rinna and Kelly Ripa swear by these products, highlighting their effectiveness and appeal.
Isaac’s involvement has brought a dynamic energy to Mindset Wellness. His dedication to empowering people to feel their best resonates deeply with our brand philosophy. Having him as a co-founder has strengthened our mission to help individuals choose their mindset and improve their well-being through our innovative products.
This collaboration has been an incredible journey, and I’m excited about the future of Mindset Wellness with Isaac by my side. Together, we’re committed to making a positive impact on the wellness community and beyond.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Building a reputation in any market requires a combination of consistent execution, innovation, and a genuine connection with the community. For me and Mindset Wellness, several key factors have contributed to our strong reputation:
Execution Over and Over: Consistency is crucial. We have always focused on delivering on our promises and maintaining high standards. By repeatedly executing our plans effectively, we have built trust with our customers and partners.
Consistency in Doing What I Say: Integrity is at the core of our operations. When we make a commitment, we follow through. This reliability has helped establish Mindset Wellness as a brand people can depend on.
Breaking Barriers and Disrupting the Market: Innovation is a significant part of our strategy. We strive to challenge the status quo and bring fresh, effective solutions to the wellness market. This disruptive approach has set us apart from competitors and attracted attention to our brand.
Creating Communities That Matter: We believe in the power of community. By fostering a supportive and engaged community, we have created a loyal customer base that shares our values and mission. This community is not just about our products but also about the shared journey towards better mental and physical well-being.
Products That Matter: Our products are designed to make a real difference in people’s lives. By focusing on quality, efficacy, and user experience, we have developed offerings that resonate with our customers and address their specific needs.
A Company That Matters: At Mindset Wellness, we are committed to making a positive impact beyond just our products. We aim to contribute meaningfully to the wellness and mental health space, promoting holistic well-being and supporting important causes. This broader mission has helped us build a brand that people are proud to support.
In summary, our reputation has been built through consistent execution, unwavering integrity, market disruption, community building, and a steadfast focus on creating products and a company that truly matter. These elements combined have helped Mindset Wellness stand out in the market and earn the trust and loyalty of our customers.