2025 MINDSET

It’s Jon, founder of Mindset, and as I sit here reflecting on 2024, one truth stands out above all: Your mindset really matters.

This past year was one of the hardest of my life—a mix of incredible blessings and tough, humbling lessons.

Let’s start with the blessings: We hit some amazing milestones. Isaac Boots officially joined as co-founder and CMO, bringing his unmatched energy and vision to everything we do. Our TORCHD Energy Patches went viral—featured in Marie Claire, OK Magazine, WWD, Forbes, and Sports Illustrated.

We partnered with incredible brands like Equinox Sports Clubs, expanding Mindset Wellness to even more locations. Our collaboration with Moxy Hotels turned into a month-long holiday residency in Times Square. We popped up at over 100 events—many for charity—alongside Isaac and TORCHD.

And one of the most surreal moments? Partnering with the Four Seasons at Walt Disney World to introduce our TORCHD Energy Patches to their gift shop. Seeing our products in such an iconic location was a dream come true.

But let me keep it real—2024 wasn’t all wins and celebrations. Behind the scenes, it was one of the most challenging years of my life. My mental health took a hit. Like so many of you, I felt the constant weight of the world—endless issues, information overload, and uncertainty.

Even with all the tools I’ve created and rely on—our gummies and patches to balance my mood, playlists that either calm or energize me, my loving doodle Winnie who never fails to bring comfort, and the support of my incredible family and friends—there were moments I struggled.

Manufacturing challenges and product shortages meant that our best-selling products weren’t always available. Knowing that we couldn’t meet the needs of people who depend on us to feel better hit me deeply.

But here’s what I’ve learned: mindset is everything. 2024 showed me that even in the hardest moments, how we choose to see the world, how we decide to respond, is what gets us through. And what truly keeps me going is this community—each and every one of you who believe in what we’re building at Mindset.

As we step into 2025, I know the road ahead will have its ups and downs. But I also know that the future is bright. Our products are revolutionizing wellness, and I’m so excited about what’s coming next—new retail partnerships, an expanded patch product line, and even more ways to help you choose your mindset every day.

So here’s to 2025—a year of growth, positivity, and staying true to what matters most. Let’s do it together.